The Richland County Campus Foundation, an organization that exists to support UW-Richland, wanted a logo for the UW-Richland Smart Farm. The goal of the logo was to represent the farm and to reach out to students, faculty, potential researchers, and the greater Richland County community. Greg and myself collaborated in this logo design which emphasizes the people, culture, heritage and environment of the UW-Richland Smart Farm, the UW-Richland Campus, and the greater Richland County Community. The logo features the unique rolling hills of the Driftless Region of Southwest Wisconsin and the iconic barn that so well represents the farming heritage of the people of Richland County. The various colors of green, gray and blue represent the colors of this farm: the stages of plant growth, the changing weather conditions, and the colors of the farm buildings themselves--which have withstood the test of time.